Photographs As Marketing ToolsBy
Good photographs are imperative marketing tools and they dictate the initial experience of the viewer/potential buyer. A blog by Steve Young “8 Killer Posts about Real Estate Photography” has great information detailed in each article. In one he quotes “researchers tracking the eye movements of subjects who looked at online home listings found that more than 95% of users viewed the first photo—the one that shows the exterior of the home—for a total of 20 seconds.” Let’s be clear, 20 seconds in the digital media/online world is a long time. The point is, professional, quality photographs are an immensely important marketing tool. Good photos attract, while bad photos make people move on.
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